Goldberg opens a hardware store. To advertise, he rents a billboard, puts up a picture of Jesus nailed to the cross, with the caption: ""They used Goldberg's nails."" His son, upon seeing this, exclaims to his father, ""You can't use that! It will cause antisemitism!"" So Goldberg exchanges it for a picture of Jesus's body laying on the ground, hands bloodied, with the caption: ""They didn't use Goldberg's nails.""