Chris was the proprietor of a big firm but was mean with his employees. On the firm’s 25 th anniversary, he offered a $5000 prize to the employee who could suggest the beat publicity idea for the firm. But he insisted upon the following conditions that the idea should cost very little, that the whole country would talk about it and that it should make many happy. Next week, he received an anonymous letter: “Jump off the top of a big tower. That will cost nothing, everyone will talk about it and …