A lesson in Marketing
Ran into the guy who played Captain Kirk. After some small talk he began to tell me of a new business venture. But it was failing. I asked why he thought that was. He said... "Well I wanted to assert myself in the business world by shedding the Captain Kirk thing and naming a business after myself. But I should have avoided the designer clothing industry."
Really, I asked?
"Yes, said the former Sci Fi star... Turns out that nobody wants to buy Shatner Pants"